V LIVE
NAVER's global community where K-pop stars and fans connect through live broadcasts. For its V LIGHTSTICK feature, the work rebuilt artists' official lightsticks as 3D objects — preserving each star's signature color and design, so fans could own and wave them on-screen as they would at a concert.
ROLE
3D Design
COMPANY
NAVER Corp.
PRODUCT
V LIVE
YEAR
2021
Virtual Lightsticks
Each lightstick was rebuilt in Cinema 4D from a group's official design — form, structure, and signature color intact. Built to rotate a full 360° and switch its light on and off, each one gives fans the feeling of holding the real thing on-screen, the glow of a concert brought online.
Recognition
iF Design Award 2021
Branding & Communication Design
NEXT PROJECT
PRISM Live Studio Brand Motion Motion Design 2020MINHYUNG CHUN — Interaction & Motion Designer
© 2026 MINHYUNG CHUN