Ernest N. Morial Convention Center

Ernest N. Morial
Convention Center

Rare Volume designed a permanent, interactive entry experience that brings three centuries of New Orleans history to life. A nearly 14-foot-tall, 28-foot-wide video wall responds to visitors through motion, scale, and touch.

ROLE

Motion Design

CLIENT

Ernest N. Morial Convention Center

STUDIO

Rare Volume

YEAR

2018

Visitor pointing at the interactive media wall in the convention center lobby

Immersive, Responsive Storytelling in Public Space

Full-canvas motion graphics draw visitors in, while overhead depth cameras detect presence and trigger a seamless transition into an interactive touchscreen experience. Visitors can explore 175 historical events and destinations through archival imagery, maps, and text—turning passive viewing into active discovery.

History of NOLA Tourism title card in gold serif type on deep navy, with an archival photo and a magnolia bloom

Timeline card for 1977, Dutch Morial elected mayor, with an archival photo and a NOLA Fact panel

Visitor reaching toward year tiles on the interactive media wall, spanning 1791 to 2017

Visitor opening a French Market card on the touch wall, revealing a hand-drawn New Orleans map

A Visual System Inspired by New Orleans

The design system is built from five elements—Photography, Type, Color, Texture, and Objects—crafted to feel as vibrant as the city itself. Drawing from New Orleans’ arts, culture, and architecture, the system balances historical depth with contemporary motion and interaction.

Teal French Quarter shutters used as a colour and texture reference for the palette

City of New Orleans fleur-de-lis seal on a weathered dark ground

Hand-painted letterforms on a New Orleans wall, used as a type reference

French Quarter balcony with a cast-iron railing and hanging greenery

The Battle of New Orleans card for 1815, built on a period painting

The Birth of a City card for 1718, with a portrait of Bienville

Layered New Orleans map cards scattered like loose paper

1950 Jazz Revival card with a Louis Armstrong photo and a Preservation Hall note

1978 A September to Remember card with the Ali versus Spinks championship fight and a Superdome note

Scalable Performance for High-Resolution Interactive Media

Custom software synchronizes four GPUs to drive the wall at 42× 1080p while maintaining interactive frame rates. A built-in content management tool enables the organization to continuously update events and destinations as the city’s story evolves.

Crowd gathered in front of the video wall at the unveiling

300 Years New Orleans end card reading Resilience times Renewal

Exterior of the Ernest N. Morial Convention Center in New Orleans

NEXT PROJECT

Reuters TV Broadcast Motion Design 2018

MINHYUNG CHUN — Interaction & Motion Designer

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